https://ningen.gitbook.io/ningen/ningen-the-brand/business-model?s=09
In parallel with the community.
Inverted pyramids are bound to fall. In play-to-earn or stake-to-earn business models, success relies heavily on careful capital allocation. If a brick is miss aligned or missing, the model destabilizes and are vulnerable to attack and failure.
The goal at Ningen is long-term steady growth. We have used an approach we call the engage-to-earn model. We will generate continuous growth though a community feedback loop. The revenue generated will be partitioned back to the community for the next cycle.
In parallel with the community.
Inverted pyramids are bound to fall. In play-to-earn or stake-to-earn business models, success relies heavily on careful capital allocation. If a brick is miss aligned or missing, the model destabilizes and are vulnerable to attack and failure.
The goal at Ningen is long-term steady growth. We have used an approach we call the engage-to-earn model. We will generate continuous growth though a community feedback loop. The revenue generated will be partitioned back to the community for the next cycle.
back to the community for the next cycle.
The Ningen fashion business is our first vehicle for growth. We elected this approach for two reasons. First, our team have extensive experience in fashion design, marketing and supply chain. Second, traditional business can be runs outside of DeFi ecosystem which gives it protection from volatility in crypto.
The feedback loop will work in four stages.
Community growth will lead to increased awareness and sales of Ningen fashion brand.
The revenue of the Ningen fashion brand will be partitioned back to the community and increase the value of the community.
Higher community value will increase community popularity and in turn grow community size and engagement and thus promoting the Ningen brand.
Increased sales of Ningen fashion brand will increase the reward for the community.
How do we reward the community?
Part of the revenues from Ningen fashion brand will be collected into a “community wallet”.
The community will vote how to allocate this fund through a DAO.
Examples of fund allocation:
Acquisition of an NFT collection to fractionize and share with the community as airdrops.
Collection buyback to increase value of collection.
Sweeping the floor of collections to increase collection value and community wallet size.
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