https://decrypt.co/111085/sec-charges-kim-kardashian-unlawfully-touting-cryptocurrency-ethereummax
Kardashian, Mayweather, and Pierce were sued earlier this year for their promotions of EthereumMax, with investors accusing the celebrities of colluding with EMAX co-founders Steve Gentile and Giovanni Perone to pump the price of the token to lure buyers and then dump it, leaving the holders with a bag of worthless coins.
The price of EMAX peaked at $0.000000597636 in May last year after the token gained 1,420% in value in a matter of a single week, however, plunged dramatically afterward. The asset is changing hands at $0.000000004490 at the time of writing, or almost 100% from its all-time high, per CoinGecko.
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